Marketing Resources
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Children's Healthcare of Atlanta marketing templates and resources
The following templates and resources are available to Children's staff:
- Business cards: Place an order.
- Stationery: Place an order.
- Poster presentations: See below to view our guidelines and instructions on how to design and place an order for a poster presentation.
- PowerPoint slides: Visit Careforce Connection to download a copy of our Children's, Aflac Cancer and Blood Disorders of Children's or Marcus Autism Center template.
- System messaging: Visit Careforce Connection to view our stats and facts, superlatives, System fact sheet and more.
- Style guides: Visit Careforce Connection to download a copy of our editorial and creative style guides.
- Apparel, lab coats and premium items: Place an order through the Children’s online store.
Children's and Emory University co-branded marketing templates and resources
The following templates and resources are available to staff when presenting the Children’s and Emory University brands together externally, including presentations:
- Business cards: Place an order.
- Stationery: Place an order.
- Email signatures: Download a file.
- Poster presentations: See below to view our guidelines and instructions on how to design and place an order for a poster presentation. Please note: For the production of scientific research posters only, not advertising.
- PowerPoint slides: Visit Careforce Connection to download a copy of our standard or widescreen template. You may also download a copy of our Aflac Cancer and Blood Disorder Center or Marcus Autism Center template.
- Lab coats: Place an order through the Children’s online store.
Poster presentation guidelines and instructions
View our guidelines and instructions on how to design and place an order for a poster presentation.
Posters paid for by the Children’s Marketing Department must meet all three of the following requirements:
- Content is promoting scientific research.
- One or more authors are affiliated with Children’s Healthcare of Atlanta.
- Poster is produced and printed through Wallace Graphics (contact info. below) using the approved templates.
Mary Hicks
mary@wallacegraphics.com
770-723-0202 (ext. 318)
Provide Wallace Graphics the following information:
- Name and Children’s title/affiliation.
- Date you need to receive the poster. Please allow 2 weeks for design, approval, production and delivery of your poster. Posters submitted with less than a 2-week turnaround may not be delivered in time.
- Size of the poster: (width x height)
- Note if you prefer a rollable poster or foldable fabric
- Address (metro Atlanta only) and telephone number for delivery
Wallace Graphics will provide you with a Children’s approved poster template. Please follow the template as closely as possible.
Submit poster file (PowerPoint) to Wallace Graphics
- Be sure text has been proofed and approved before submitting.
- Wallace Graphics will make final formatting adjustments and route to both the researcher and the Children’s marketing team for approvals.
- Please send edits or corrections via email (do not send a new PowerPoint file).
72 hours are required after final approval to ensure timely delivery.
Poster heading should include the presentation title, author names, titles and affiliations.
Section headings:
Section headings may vary by the type of presentation. Typical headlines include:
- Background
- Purpose
- Methods
- Results
- Conclusions
Additional section headings that have been utilized include:
- Significance
- Future direction
- Limitations
- Acknowledgments
- References
- Disclosures
The order of authors should align with the study’s published paper, manuscript in progress or abstract.
- Affiliations should be listed in order of author using superscripts.
- City and state should always be included. If there is an international affiliation, please include the country.
- All Children’s and Children’s affiliated institutions should be listed separately and as follows (there are multiple versions for some, based on division or department).
Children’s Healthcare of Atlanta
- Children’s Healthcare of Atlanta, Atlanta, GA
- [Department], Children’s Healthcare of Atlanta, Atlanta, GA
Aflac Cancer and Blood Disorders Center
- Aflac Cancer and Blood Disorders Center of Children's Healthcare of Atlanta, Atlanta, GA
Marcus Autism Center
- Marcus Autism Center, Atlanta, GA
Emory
- Emory University, Atlanta, GA
- Emory University School of Medicine, Atlanta, GA
- [Department], Emory University School of Medicine, Atlanta, GA
- [Division], [Department], Emory University School of Medicine, Atlanta, GA
Georgia Tech
- Georgia Institute of Technology, Atlanta, GA
- [Department], Georgia Institute of Technology, Atlanta, GA
- [Division], [Department], Georgia Institute of Technology, Atlanta, GA
Top left (color)
- Children’s Healthcare of Atlanta
- Aflac Cancer and Blood Disorders Center
- Marcus Autism Center
Top right (color)
- Emory University
- Georgia Institute of Technology
- Morehouse School of Medicine
- Other Georgia academic partners
Bottom left (black and white)
- Any third clinical partner
- Any non-academic clinical partner
Bottom right (black and white)
- Any out-of-state academic partner
Note: If a logo from a private practice is used, Fair Market Value must be calculated and charged to the Physician’s Non-Monetary Compensation Fund. Please direct questions related to FMV to the Children’s legal department.
- Text must be large enough to read from 3 to 5 feet away.
- Bullets should be consistent in style and indention.
- Borders are only permitted around charts and figures and cannot be used to provide separation between content sections.
- Logos should be at least 300 dpi to print clearly.
- Photos
- All patient photos must be redacted to hide identifying details.
- When using a photo of a patient, consent must be obtained from the patient’s legal guardian via the Children’s online consent form. If this step is not completed, the photo will not be able to be used.
- Colors
- Green font used for poster title and section headings.
- Black font used for the balance of the content.
- No other colored font is permitted.
- Please use the Children’s brand colors when creating charts and graphs.
Children’s and Emory University branding and usage guidelines
Children’s and Emory University have a partnership focused on leveraging the capabilities of both organizations to facilitate leading-edge pediatric research and to train pediatricians and subspecialists.
REQUEST A COPYSubmit a Research Story Idea
Are you a provider or researcher who is involved in exciting research? Our external communications team would love to hear from you.
At Children’s, we facilitate advanced pediatric research, training and innovation so that we can deliver unique care and the best outcomes possible for our patients and families. To maximize internal and external communications opportunities for research content, we have developed a formal research content review process. This process should be followed closely for the submission and evaluation of all research stories originating from Children’s.
Children’s physicians and research scientists may submit story ideas through the Research Communications Intake Form. This form was designed to collect key information about your research project. It is the first step for receiving potential research communications support.
Email completed the form, along with any supporting documents, as an attachment to researchstoryideas@choa.org. If any additional information is needed or resources can be provided, a member of the Children’s public relations team will be in touch directly with next steps.
Form submissions will be evaluated by our research leadership team to determine if the work meets criteria for communications support based on System priorities and likely media interest.
- Step 1: Melinda Mathis, VP of Research and Academic Administration at Children’s, will review form submissions based on the Children’s research strategic objectives and whether projects meet criteria established in the Research Communications Guidelines. Melinda will share updates with the Pediatrician-in-Chief, as needed.
- Step 2: Melinda will then bring viable intake forms as needed to standing weekly meetings with Stacy Stephans-Heilman, PhD, Director of Pediatric Research Operations and Assistant Professor at Emory University; Clinton H. Joiner, MD, a Pediatric Hematologist and Oncologist at Children’s; and Liz McCarty, Executive Administrator and Vice Chair for Administration at Emory University. This group will take the first pass at prioritizing potential stories on an ongoing basis.
- Step 3: The Children’s + Emory Pediatric Institute operations team will review and approve tier 3 stories
- Step 4: The Children’s external communications team will insert approved stories into an editorial calendar that details timing, audience and channel for dissemination. Note: If a relevant paper publication is timely and aligned with research priorities, editorial calendar exceptions may be granted.
Contact Julie Jordan, Marketing Coordinator for Research on the Children’s external communications team, at julie.jordan@choa.org if you have questions or need assistance.
Request Support for a National Conference
If you would like to request marketing support for an upcoming conference, please fill out the national conference request form.
After submission of this form, your request will be reviewed by the Children's national strategy guiding team. A person from the marketing department will be in contact with you regarding next steps.
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