It’s in the Endzone! The Ninth Annual Peach Bowl Touchdowns for Children’s Fundraising Campaign Kicks Off
ATLANTA (Aug. 28, 2025) – Children’s Healthcare of Atlanta and Peach Bowl, Inc. are kicking off the ninth annual Peach Bowl Touchdowns for Children’s (T4C) fundraising campaign. Proceeds raised during the campaign will benefit the Peach Bowl LegACy Fund, which is currently funding 18 clinical trials and studies to help find potential cures and treatment options for childhood cancers. The Peach Bowl LegACy Fund benefits the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, one of the largest pediatric cancer centers in the country.
The season-long campaign provides football fans and alumni the opportunity to donate to Children’s every time their favorite college football team scores a touchdown during the regular season. Heading into its ninth season, T4C has raised more than $4.7 million for the patients at Children’s, including $2.3 million in direct donations from Peach Bowl, Inc. This year, the goal is to raise $450,000, and Peach Bowl, Inc. will once again generously match all pledges per touchdown and donations.
“As one of the largest pediatric cancer centers in the country, we diagnosed and treated 504 new cancer patients in 2024. That’s more than one child a day whose parents hear the words, ‘your child has cancer,’" said Dave Winokur, Development Officer at Children's Healthcare of Atlanta. “Atlanta’s dedicated college football fans, supporters of Children’s and the Peach Bowl are funding game-changing research to help patients, families and doctors score big in the fight against childhood cancer.”
There are multiple ways to get involved, including setting up a pledge-per-touchdown amount or making a one-time donation. Participants can also create a team fundraising page that allows their supporters to contribute directly, or a group fundraising page to join forces with others. Also returning this year is the Champions for Children’s program, which offers top supporters the opportunity to secure VIP tickets to the Aflac Kickoff Games, as well as corporate recognition and other exclusive benefits.
“We are honored each season to team up with Children’s Healthcare of Atlanta for this worthy cause. Every pledge and touchdown this season will make a difference,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “For the last eight seasons, college football hasn’t just been about winning games. It’s been about raising money to fund innovative pediatric cancer research and helping us find new ways to eradicate childhood cancer. That’s a win for everyone."
The individual or organization that raises the most money, along with the college team whose fans raise the most, will be recognized with the 2025 Anna Charles Hollis T4C Trophy at the end of the regular season. The trophy is named in memory of Anna Charles “AC” Hollis, a former Aflac Cancer and Blood Disorders Center patient who passed away from acute myeloid leukemia in September 2018. Anna Charles is the daughter of Peach Bowl, Inc. VP of Sales, Benji Hollis.
To learn more, join a team or make a pledge, visit touchdownsforchildrens.org.
About Children's Healthcare of Atlanta
As the only freestanding pediatric healthcare system in Georgia, Children’s Healthcare of Atlanta is the trusted leader in caring for kids. The not-for-profit organization’s mission is to make kids better today and healthier tomorrow through more than 60 pediatric specialties and programs, top healthcare professionals, and leading research and technology. Children’s is one of the largest pediatric clinical care providers in the country, managing more than one million patient visits annually at three hospitals (Arthur M. Blank, Hughes Spalding and Scottish Rite), Marcus Autism Center, the Center for Advanced Pediatrics, the Zalik Behavioral and Mental Health Center, urgent care centers and neighborhood locations. Consistently ranked among the top children’s hospitals by U.S. News & World Report, Children’s Healthcare of Atlanta has impacted the lives of kids in Georgia, across the United States and around the world for more than 100 years thanks to generous support from the community.
About Peach Bowl, Inc.
Peach Bowl, Inc. is a 501(c)3 organization that operates the Chick-fil-A Peach Bowl, the Aflac Kickoff Game, the Southern Company Peach Bowl Challenge charity golf tournament, and manages and operates The Dodd Trophy Presented by PNC Bank national coach of the year award. It is the ninth-oldest bowl game in the country and is recognized as college football’s most charitable bowl organization, having donated more than $65.8 million to organizations in need since 2002.
Peach Bowl, Inc Events:
Our Chick-fil-A Peach Bowl is one of the New Year’s Six bowls selected to host the College Football Playoff including the CFP Semifinal in 2026. Over its 57 years, the game has drawn 3.38 million fans in attendance, a total television audience of 257.1 million viewers on ESPN, and has created $934.2 million in direct economic impact and $55.18 million in tax revenue for Atlanta and Georgia.
Our Aflac Kickoff Game is the nation’s longest-running kickoff game and has reshaped the opening weekend in college football. With 21 games since 2008, the game has regularly hosted the nation’s top teams and has drawn nearly 1.4 million fans, 108.6 million television viewers, distributed $127.7 million in team payouts and created an additional $593.8 million in economic impact and $41.5 million in tax revenue for Atlanta and Georgia.
The Southern Company Peach Bowl Challenge is the nation’s premier charity golf tournament featuring top current and former college football coaches. Hosted at the beautiful Reynolds Lake Oconee resort outside Atlanta each spring, the event has generated $10 million for the various foundations and charities supported by its coaches.
The Dodd Trophy Presented by PNC Bank is college football’s most coveted national coaching award. Named for legendary Georgia Tech coach Bobby Dodd, The Dodd Trophy annually honors the FBS football coach whose program represents three pillars of success: scholarship, leadership and integrity.