COVID-19 Updates

Fifth Annual Peach Bowl Touchdowns for Children’s Fundraising Campaign Set to Kick Off


College football fans can support childhood cancer funding by pledging donations throughout the season

ATLANTA (August 26, 2021)Children’s Healthcare of Atlanta and Peach Bowl, Inc. have teamed up for the fifth annual Peach Bowl Touchdowns for Children’s (T4C) fundraising campaign. Proceeds raised during the campaign will benefit the Peach Bowl LegACy Fund, which is currently funding clinical trials to help find potential cures and treatment options for a myriad of childhood cancers. The Peach Bowl LegACy Fund specifically benefits the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, one of the largest cancer centers in the country.

The unique and competitive campaign provides fans and alumni the opportunity to make a difference by donating to Children’s every time their favorite college football team scores a touchdown during the regular season.

Heading into its fifth season, T4C has raised a total of more than $1,900,000 for the patients at Children’s, including $972,210 in direct donations from Peach Bowl, Inc. This year, the goal is to raise $200,000 and Peach Bowl, Inc. will match all pledges per touchdown and donations.

“We are looking forward to another college football season and the opportunity to reach fans and college alumni to help our patients currently undergoing treatment for pediatric cancer,” said Dave Winokur, Development Officer, Children’s Healthcare of Atlanta. “Children’s is so fortunate to have supporting college football fans and Peach Bowl, Inc. on our team helping to make kids better today and healthier tomorrow.” There are multiple ways to get involved, including setting up a pledge-per-touchdown amount or making a one-time donation to Children’s. Participants can also create a team fundraising page that allows their supporters to contribute directly, or a group fundraising page to join forces with others.

New this year is the Champions for Children’s program, which offers top supporters the opportunity to secure tickets to the 2021 Chick-fil-A Peach Bowl, along with the 2022 Chick-fil-A Kickoff Games featuring Oregon vs. Georgia and Clemson vs. Georgia Tech , as well as corporate recognition and other exclusive benefits.

“We’re thrilled to once again partner with Children’s Healthcare of Atlanta for this noble cause as we celebrate the return of college football during this Comeback Season,” said Gary Stokan, CEO and president of

Peach Bowl, Inc. “Hopefully Atlanta’s avid college football fans will be the real MVPs this year by teaming up with us to make a difference in our fight against childhood cancer.”

The group or organization that raises the most money will be recognized with the 2021 Anna Charles Hollis T4C Trophy at the end of the regular season. The trophy is named in memory of Anna Charles “AC” Hollis, a former Aflac Cancer and Blood Disorders Center patient and the daughter of Peach Bowl, Inc. VP of Sales, Benji Hollis, who passed away from acute myeloid leukemia in September 2018.

To join a team or to check out the current fundraising leaderboard, visit https://touchdownsforchildrens.org/.

About Children’s Healthcare of Atlanta

As the only freestanding pediatric healthcare system in Georgia, Children’s Healthcare of Atlanta is the trusted leader in caring for kids. The not-for-profit organization’s mission is to make kids better today and healthier tomorrow through more than 60 pediatric specialties and programs, top healthcare professionals, and leading research and technology. Children’s is one of the largest pediatric clinical care providers in the country, managing more than one million patient visits annually at three hospitals, Marcus Autism Center, the Center for Advanced Pediatrics and neighborhood locations. Consistently ranked among the top children’s hospitals by U.S. News & World Report, Children’s Healthcare of Atlanta has impacted the lives of kids in Georgia, across the United States and around the world for more than 100 years thanks to generous support from the community. Visit www.choa.org for more information.

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