In its 7th successful year, TOWER OF TALENT presents a televised special and virtual fundraiser with musical performances benefiting Children’s Healthcare of Atlanta. Underwritten by Michael Greenbaum, CEO and Owner of Tower Beer, Wine & Spirits, TOWER OF TALENT has raised over $2 million with every dollar raised going directly to Children’s Healthcare of Atlanta’s Music Therapy Program. This “text-to-give” celebrity-hosted show will feature inspirational stories of current and former patients at Children’s and show how music has made a significant difference in their lives.
The program will be produced by Brand New World Studios, Executive Producers Robyn Spizman, Joey Reiman and Brad Siegel, and Producers Ed Harris, Kevin Wagner and Emily Breault, and will air (and live stream at 11Alive.com) on Atlanta’s NBC’s affiliate, 11Alive (WXIA-TV), during the weekend following Thanksgiving:
- Saturday, November 28th at 7 PM
- Sunday, November 29th at 11 AM
- Giving Tuesday, celebrated on December 1st at 11AM
Plus, the show will air internally at all three Children’s Healthcare of Atlanta’s hospitals for patients to view. This inspiring show is filled with notable music icons, a special welcome from Ryan Seacrest and some of Atlanta’s most outstanding youth performers celebrating the show’s theme, Music Is Life - Why Hearts Have A Beat. Support this musical mission for Children's Healthcare of Atlanta by texting TOT to 24587 (Pay Pal and major credit cards accepted) and donate today!
The entire event is sponsored by Tower Beer, Wine and Spirits and Tower Lights, and underwritten by Tower’s CEO Michael Greenbaum and his wife Anne. To date, Tower of Talent has raised over $2 Million dollars and still counting for the Music Therapy at Children’s.
Be a part of the show by donating online, contributing to our participants’ fundraising efforts or becoming a sponsor. All proceeds benefit the music therapy program at Children’s.