In its successful 7th year, TOWER OF TALENT presents a televised special and virtual fundraiser with musical performances benefiting Children’s Healthcare of Atlanta. Underwritten by Michael Greenbaum, CEO and Owner of Tower Beer, Wine & Spirits, TOWER OF TALENT has raised over $2 million (and counting) with every dollar raised going directly to Children’s Healthcare of Atlanta’s Music Therapy Program. This “text-to-give” celebrity-hosted show will feature inspirational stories of current and former patients at Children’s and how music has made a significant difference in their lives. The program will be produced by Brand New World Studios to air multiple times on NBC’s Atlanta affiliate, 11 Alive (WXIA-TV), during the weekend following Thanksgiving and on Giving Tuesday, celebrated on Dec. 1, 2020. This inspiring show is filled with notable music icons and some of Atlanta’s most outstanding youth performers celebrating the show’s theme, Music Is Life - Why Hearts Have A Beat.
Saturday, November 28 7-8P WXIA
Sunday, November 29 11A-12N WXIA
Tuesday, December 1 11A-12N WXIA
The entire event is sponsored by Tower Beer, Wine and Spirits and Tower Lights, and underwritten by Tower’s CEO Michael Greenbaum and his wife Anne. To date, Tower of Talent has raised over $2 Million dollars and still counting for the Music Therapy at Children’s.
Be a part of the show by donating online, contributing to our participants’ fundraising efforts or becoming a sponsor. All proceeds benefit the music therapy program at Children’s.