It’s a Pick Six for Childhood Cancer Research! The 10th Annual Peach Bowl Touchdowns for Children’s Fundraising Campaign Kicks Off
ATLANTA (Sept.3, 2026) – Children’s Healthcare of Atlanta and Peach Bowl, Inc., are celebrating the 10th annual Peach Bowl Touchdowns for Children’s (T4C) fundraising campaign during the college football season. Proceeds raised during the campaign will benefit the Peach Bowl LegACy Fund, which is currently funding 18 clinical trials and research to help find potential cures and treatment options for childhood cancers. The Peach Bowl LegACy Fund benefits the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, one of the largest pediatric cancer centers in the country, diagnosing and treating more than 500 new cancer patients each year.
The season-long campaign provides football fans and alumni the opportunity to donate to Children’s every time their favorite college football team scores a touchdown during the regular season. Heading into its 10th season, T4C has raised more than $5.6 million for the patients at Children’s, including $2.8 million in direct donations from Peach Bowl, Inc. This year, the goal is to raise $1M, that will include a generous match from Peach Bowl, Inc. on all pledges per touchdown and donations.
“It is an honor to celebrate 10 seasons of our Touchdown for Children’s fundraising campaign alongside Peach Bowl, Inc.,” said Dave Winokur, Development Officer at Children's. “We are grateful to the dedicated college football fans, supporters of Children’s and the Peach Bowl who continue to fund game-changing research to help our patients and families who are facing childhood cancer.”
There are multiple ways to get involved, including setting up a pledge-per-touchdown amount or making a one-time donation. Participants can also create a team fundraising page that allows their supporters to contribute directly, or a group fundraising page to join forces with others. Another sponsorship opportunity allows top supporters to secure VIP tickets to the Aflac Kickoff Game, as well as corporate recognition and other exclusive benefits.
“Ten seasons, $5.6 million raised and countless lives impacted. That’s something the entire college football community in Atlanta can be proud of,” said David Epps, president and CEO of Peach Bowl, Inc. “Our partnership with Children’s is a great example of how we can use the power of college football to make a real difference in our community. We’re proud of what we’ve accomplished together and excited to kick off another season of Touchdowns for Children’s.”
The individual or organization that raises the most money, along with the college team whose fans raise the most, will be recognized with the 2026 Anna Charles Hollis T4C Trophy at the end of the regular season. The trophy is named in memory of Anna Charles “AC” Hollis, a former Aflac Cancer and Blood Disorders Center patient who passed away from acute myeloid leukemia in September 2018. Anna Charles is the daughter of Peach Bowl, Inc. VP of Sales, Benji Hollis.
To learn more, join a team or make a pledge, visit touchdownsforchildrens.org.
About Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta
The Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta is a national leader among childhood cancer, hematology, and blood and marrow transplant programs, serving children and young adults. Recognized as one of the top childhood cancer centers in the country by U.S. News & World Report, the Aflac Cancer and Blood Disorders Center is one of the largest pediatric cancer centers in the country, treating more than 500 newly diagnosed cancer patients and nearly 2,100 unique sickle cell disease patients. Our program offers patients access to more than 330 clinical trials, including 34 innovative Aflac Cancer and Blood Disorders Center investigator-initiated trials.
About Children's Healthcare of Atlanta
As the only freestanding pediatric healthcare system in Georgia, Children’s Healthcare of Atlanta is the trusted leader in caring for kids. The not-for-profit organization’s mission is to make kids better today and healthier tomorrow through more than 60 pediatric specialties and programs, top healthcare professionals, and leading research and technology. Children’s is one of the largest pediatric clinical care providers in the country, managing more than one million patient visits annually at three hospitals (Arthur M. Blank Hospital, Hughes Spalding Hospital and Scottish Rite Hospital), Marcus Autism Center, the Center for Advanced Pediatrics, the Zalik Behavioral and Mental Health Center, urgent care centers and neighborhood locations. Consistently ranked among the top children’s hospitals by U.S. News & World Report, Children’s Healthcare of Atlanta has impacted the lives of kids in Georgia, across the United States and around the world for more than 100 years thanks to generous support from the community.
About Peach Bowl, Inc.
Peach Bowl, Inc. is a 501(c)3 organization that operates the Chick-fil-A Peach Bowl, the Aflac Kickoff Game, the Southern Company Peach Bowl Challenge charity golf tournament, and manages and operates The Dodd Trophy national coach of the year award. It is the ninth-oldest bowl game in the country and is recognized as college football’s most charitable bowl organization, having donated more than $71.2 million to organizations in need since 2002.