ATLANTA (Nov. 3, 2011) – As the largest pediatric health care system in the U.S., Children’s Healthcare of Atlanta expects more than 1,200 patients in their hospitals during the last two weeks of the year. In an effort to convey the authentic, emotionally charged stories of their patients, parents and staff, Children’s has teamed up with local advertising agency BKV, as well as the Verizon Foundation, to launch a digital campaign of social sharing during this holiday season.
“The ‘Share the Hope’ video is not about theatrics but instead is an honest look into the lives of these amazing children. The concept was centered around one hospital, during one day, shot on one camera. This is storytelling at its most genuine and emotional level,” said Scott Hodoval, Vice President of Development at Children’s.
Launching today, Children’s is unveiling their “Share the Hope” video on the organization’s customized microsite, YouTube channel, Facebook Fan Page and Twitter account. The effort doesn’t stop at just sharing the video, but also includes the opportunity to share a message of hope with the patients who will be spending their holidays at Children’s. Donations will also be accepted digitally during this time, with the initial contribution coming from Verizon Foundation, who has pledged a gift of $1 per view of the “Share the Hope” video, up to $25,000.
“Although the campaign will live in traditional media as well, it will be fueled and sustained by social,” said Hodoval.
Messages for the patients will be accepted through December 31, 2011 and will be displayed on closed-circuit TVs throughout the hospital during the last two weeks of the year. Visit ShareWithChildrens.org to let a young patient at Children’s know you’re thinking about them this holiday season, and all year long.
Children’s Healthcare of Atlanta
Children’s Healthcare of Atlanta, a not-for-profit organization, is committed to enhancing the lives of children through excellence in patient care, research and education. Managing more than half a million patient visits annually at three hospitals and 17 neighborhood locations, Children’s is one of the largest clinical care providers for children in the country. Children’s offers access to more than 30 pediatric specialties and is ranked among the top children’s hospitals by U.S.News & World Report. With generous philanthropic and volunteer support, Children’s has made an impact in the lives of children in Georgia, the United States and throughout the world. Visit www.choa.org for more information.